Saturday, 20 March 2010

L3 Everybody Does Rankin

I suppose everybody does Rankin? http://www.rankin.co.uk/

Why does everybody do Rankin ? is it because he's a good photographer? is it because he has great insight? or is it because he a recent prolific hi-profile photographer that everyone has latched on to? I don't no but here's a bit about him.

Photographer, publisher and film director, Rankin established his reputation when he launched Dazed & Confused with his business partner Jefferson Hack in 1991.

From his iconic shot of Kylie lying naked and prostrate, to the Queen smiling enigmatically, Rankin’s iconic, intimate portraiture style, and his mischievous eye have gained him a reputation as one of the world's leading photographers.






Rising to every challenge, Rankin has never shied from portraying difficult subject matter, addressing issues from domestic violence to body image in both his personal work as well as charity and commercial projects. He made headlines again with his campaign for Dove showing women who differed from the usual stick-thin advertising stereotype. He has also shot prominent charity campaigns for Amnesty International, Everyman, Special Olympics, Oxfam, Teenage Cancer Trust, Refuge, The Teaching Awards, Women’s Aid, Women’s Vote, Breast Cancer Awareness and Youth Music.

In early 2009, Rankin embarked on his largest and most ambitious project to date; Rankin Live! Based at the Truman Brewery in London, Rankin combined a museum-scale retrospective spanning his 22-year career, with creating a photographic record of Britain in the 21st century. Photographing 1,500 members of the public, images were hanging on the exhibition wall within 15 minutes of the shutter being fired.

In October 2009 he published the books ‘Heidilicious' and ‘Rankin’s Cheeky’. ‘Heidilicious’ is a celebration of model, Heidi Klum, and Rankin’s photographic relationship over the last 7 years. From the early shoots to the present day, this book tracks their collaborations and inspirational campaigns. ‘Rankin’s Cheeky’ probes between innocent mischief and edgy erotica, paying homage to the female form. Rankin says simply, “There’s no point in dressing it up, I love women and I love taking photos. It’s more like a fantastic hobby than a job.”

Rankin lives in London with his wife Tuuli, and thirteen-year-old son, Lyle.


It's Horst's legs again!



Studio fashion with diffused lighting giving a vignette.



This one again a fashion shot but with hard lighting giving a strong shadow directly behind the model as she was positioned close against the background. this is one of the styles I will be attempting. 


1 comment:

  1. I had the pleasure of watching Rankin shot portraits for over an hour last September at the Old Brewery in Brick Lane London. It was his last week of his Portraits of the public project.
    They stlye he used was very similar on all the images displayed. The lighting was held over the top of the camera, just in front of the subject, whether male, female or a couple. This made the 1000 odd images look very similar, and after a while became boring.
    The images were processed straight away on 3 MAC's, (and 5 assistants!)and each image taken was projected onto a screen so you could see exactly what he was taking.All of the images had very bright lighting and detail was lost on all of the faces, but still were very very good. Quite highkey lighting.
    He was also exhibiting alot of his other work as well, but he does have lighting very similar on all of his images, not the same but similar.
    A good part of his work is shown for free outdoors on the South Bank as we saw when on our London trip.
    He was using a 6x7 camera at the time of viewing.
    he has also taken some quite iconic images and People, including the Queen.
    Yes he is a modern photographer, and up to date.

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